Program Overview
The Strategic Marketing at Cranfield University School of Management is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 20,000 (Tuition (Year)) — International students; GBP 12,500 (Tuition (Year)) — EU/EEA students
- Location: Bedford, United Kingdom
Career Opportunities
Graduates of the Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Managing Brands
- Marketing Communications
- Big Data-Marketing Analytics
- Retailing and Omnichannel Management
- CRM and Customer Experience
- Market Research and Insight
- Marketing Consultancy Project
- Research Methods and Statistics
- Marketing Strategy and Planning
- Digital Marketing and Retail
- Accounting for Marketing and Retail Managers
- Sales Management
- B2B Customer Management
Admission Requirements
Academic Requirements
We welcome applications from talented candidates of all backgrounds. We consider your qualifications, work experience and test scores on an individual basis. Usually candidates must:
1. Hold a relevant, recognised qualification, either:
- a 1st or 2nd class UK Honours Degree (or equivalent Bachelors Degree)
- or a professional qualification (e.g. Diploma from the Chartered Institute of Marketing) and have 5 years\' relevant work experience
*Please note: having taken into consideration all your application details, the Course Director may also require you to take GMAT (minimum score 600) or GRE (75th percentile in both the verbal and quantitative reasoning sections). The GMAT course code for the Masters in Strategic Marketing is K2H-N3-79 and our GRE institution code is 3641.
2. Have a good standard of English
The participative nature of the course demands a high oral ability and written work needs a strong business vocabulary. If English is not your first language, you must take one of the following:
- Test of English as a Foreign Language (TOEFL) - a minimum score of 92 is required. (Important: this test is not currently accepted by the UK Home Office for Tier 4 (General) visa applications). The ETS DI Code for TOEFL is 0822.
- Test of English for International Communication (TOEIC) \xc2\x96 a minimum score of 800 is required (part 1). Applicants from outside the EU are also required to take part 2 of the test. (Important: this test is not currently accepted by the UK Home Office for Tier 4 (General) visa applications)
- International English Language Testing System (IELTS) \xc2\x96 band 6.5 is required, with writing of 6.5.
- English for Speakers of other languages (ESOL) either:
- Certificate of Advanced English (CAE) - grade A - C
- Certificate of Proficiency in English (CPE) - grade C or above
- Pearson Test of English (Academic): an overall score of 65
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 20,000 (Tuition (Year)) — International students; GBP 12,500 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 20,000 (Tuition (Year)) — International students; GBP 12,500 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Cranfield University School of Management directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Cranfield University School of Management
Cranfield University School of Management
Cranfield, United Kingdom
Cranfield School of Management, established in 1967, is a business school that is part of Cranfield University in Bedfordshire, United Kingdom. Cranfield School of Management is triple accredited...
University Profile- Start Date 2017-09-26
- Language English
- Duration 12 months