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Preparing your educational journey
Tuition EUR 6,860 (Tuition (Semester)) — International students; EUR 3,800 (Tuition (Semester)) — EU/EEA students
Degree MSc
Duration 24 months
Deadline 2005-12-17
Delivery On-campus
Location Reykjavík, Iceland
Language English

Program Overview

The Marketing at Reykjav\xc3\xadk University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Iceland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 6,860 (Tuition (Semester)) — International students; EUR 3,800 (Tuition (Semester)) — EU/EEA students
  6. Location: Reykjavik, Iceland

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Advanced and digital marketing
  2. International marketing
  3. Strategic management
  4. Ethics
  5. Innovation
  6. Branding and strategic marketing
  7. Business research methodology
  8. Tourisim marketing
  9. Negotiations and sales
  10. Elective
  11. Exchange programme, internship or electives
  12. Research proposal
  13. MSc Thesis

Admission Requirements

Academic Requirements

  • BSc degree in business administration or,
  • BSc or BA degree in other fields provided that upon starting the programme, the applicant has successfully passed undergraduate courses in the areas of accounting and managerial accounting or will take such courses at RU in place of elective courses during the Master\'s studies.
  • Excellent English language skills.
  • Further education and professional experience benefit applicants in the evaluation process.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 6,860 (Tuition (Semester)) — International students; EUR 3,800 (Tuition (Semester)) — EU/EEA students

Tuition fees: EUR 6,860 (Tuition (Semester)) — International students; EUR 3,800 (Tuition (Semester)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Reykjav\xc3\xadk University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Reykjavík University

Reykjavík University logo

Reykjavík University

Reykjavík, Iceland

Reykjavík University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
  • Application Deadline 2005-12-17
  • Start Date 2018-01-01
  • Language English
  • Duration 24 months