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University of Leeds logo

International Marketing Management

University of Leeds
Information last verified July 2026
Degree MSc
Duration 12 months
Delivery On-campus
Location Leeds, United Kingdom
Language English

Program Overview

The International Marketing Management at University of Leeds is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the International Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Location: Leeds, United Kingdom

Career Opportunities

Graduates of the International Marketing Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumer Behaviour Across Cultures
  2. Marketing Research
  3. Marketing Communications
  4. Global Marketing
  5. Marketing Strategy
  6. International Services Marketing
  7. Global Distribution and Supply Chains
  8. Professional Skills and Employability
  9. Company Marketing Project
  10. Dissertation OR Marketing Consultancy Project
  11. Corporate Social Responsibility and Sustainability
  12. Direct, Digital and Interactive Marketing
  13. Social Media Marketing

Admission Requirements

Academic Requirements

A 2:1 bachelor degree in any subject. Most suitable for students with a general business or non-business background, however we do not restrict entry for those who have previously studied a marketing specialism.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.

Application Deadline

Please contact the university for application deadline information.

About University of Leeds

University of Leeds logo

University of Leeds

Leeds, United Kingdom

Visit the university profile page to learn more about this institution.

University Profile
  • Language English
  • Duration 12 months