Program structure

The Master's Degree Programme in Tourism Marketing and Management at the University of Eastern Finland (UEF) is a two-year, 120 ECTS credit program designed to provide students with comprehensive knowledge and skills in managing and marketing tourism businesses and destinations in the modern, global tourism field.

• Core Studies: Focus on understanding customer behavior, creating value for all stakeholders, and emphasizing the well-being of tourists, nature, businesses, and local communities.

• Specialization Areas: Students can tailor their studies by focusing on areas such as well-being, nature tourism, sustainable tourism, and the integration of technology in tourism.

• Master's Thesis: A significant research project that allows students to delve deeply into a specific area of interest within tourism marketing and management.

Key Features:

• Innovative Teaching Methods: The program employs teaching methods that inspire and motivate students to fully engage and develop their skills and careers.

• Industry Collaboration: Strong networks with various destinations and tourism businesses in Finland enable the integration of real-life business challenges into coursework.

• Research Focus: Students engage with the latest academic research, preparing them for writing a master's thesis and contributing to the field of tourism marketing and management.

Career Opportunities:

Graduates are prepared for various roles in the tourism sector, including entrepreneurship, destination marketing, social media specialization, business management, and consultancy. The program's focus on technology, well-being, and responsible tourism equips students with skills and knowledge that are highly valued by employers.

Application Details:

• Admission Period: The application period is open from January 8 to January 22, 2025.

• Programme Start: The program offers intakes in January and September.

• Tuition Fee: There is no tuition fee for EU/EEA nationals; for non-EU/EEA nationals, the fee is €10,000 per academic year.

• Study Campus: The program is conducted at the Joensuu campus.

For more detailed information and to apply, please visit the official program page.

Fees and Funding

The University of Eastern Finland (UEF) offers several scholarships and tuition waivers for the Master's Degree Programme in Tourism Marketing and Management, primarily based on academic merit.

1. UEF Scholarship

• Coverage: A 100% tuition waiver for the entire duration of the studies (2 years for Master's).

• Eligibility: Awarded to the highest-ranked tuition fee-liable student based on admission results.

2. Tuition Waiver

• Coverage: Up to 50% of the tuition fee.

• Eligibility: Applicants can apply for this waiver through the application form when applying to UEF.

3. Finnish Language Scholarship

• Coverage: Details are provided during studies at UEF.

• Eligibility: Applied for during studies at UEF.

Scholarship Guidance

The University of Eastern Finland (UEF) offers several scholarships and tuition waivers for the Master's Degree Programme in Tourism Marketing and Management, primarily based on academic merit.

1. UEF Scholarship

• Coverage: A 100% tuition waiver for the entire duration of the studies (2 years for Master's).

• Eligibility: Awarded to the highest-ranked tuition fee-liable student based on admission results.

2. Tuition Waiver

• Coverage: Up to 50% of the tuition fee.

• Eligibility: Applicants can apply for this waiver through the application form when applying to UEF.

3. Finnish Language Scholarship

• Coverage: Details are provided during studies at UEF.

• Eligibility: Applied for during studies at UEF.

Application Process

• How to Apply: Applicants can apply for the UEF Scholarship and Tuition Waiver through the application form when applying to UEF.

• Selection Criteria: Scholarships are primarily awarded based on academic merit, with the highest-ranked applicants receiving the most substantial waivers.

Additional Information

• Early Bird Discount: A one-time deduction of €500 for the autumn 2025 semester is available to students who accept their study place and pay the tuition fee via Flywire within three weeks of the result publication (by June 11, 2025).

• Living Expenses: UEF scholarships and tuition waivers do not cover living expenses or travel costs to Finland. Prospective students should ensure they have adequate funds to cover their living and study expenses while in Finland.

For detailed information on tuition fees, waivers, and scholarships, please visit UEF's official page on Tuition fees, waivers and scholarships.

Admission Requirements

To be eligible for the Master's Degree Programme in Tourism Marketing and Management at the University of Eastern Finland (UEF), applicants must meet the following criteria:

1. Academic Qualifications:

• Bachelor's Degree: Applicants should possess a bachelor's degree from a recognized institution of higher education. The degree should correspond to at least three years of full-time academic studies.

2. Language Proficiency:

• English Language Skills: Proficiency in English is mandatory. Applicants may need to provide proof of language proficiency through standardized tests such as TOEFL iBT, IELTS Academic, or PTE Academic. Specific score requirements and exemptions are detailed on the program's official page.

3. Application Documents:

• Educational Certificates: Scanned copies of original degree and graduation certificates.

• Transcripts: Official transcripts of records.

• Proof of Language Proficiency: Valid language test scores, if applicable.

• Curriculum Vitae (CV): A detailed CV outlining academic and professional experiences.

• Motivation Letter: A letter explaining the applicant's interest in the program and career aspirations.

• Recommendation Letters: Two letters of recommendation, preferably from academic or professional referees.

All documents should be uploaded as scanned copies to the online application system. If the original documents are in a language other than English, Finnish, or Swedish, official translations are required.

4. Application Process:

• Online Application: Applications are submitted through the Studyinfo portal.

• Application Period: The application period for the program is from January 8, 2025, to January 22, 2025.

For detailed information on admission requirements and the application process, please visit the official program page.

Application Procedure

The application period for the Master's Degree Programme in Tourism Marketing and Management at the University of Eastern Finland (UEF) is from January 8 to January 22, 2025.

Application Process:

1. Online Application: Submit your application through the Studyinfo portal.

2. Required Documents:

   • Educational Certificates: Scanned copies of your bachelor's degree certificate and official transcripts.
   • Proof of English Proficiency: Valid language test scores, if applicable.
   • Curriculum Vitae (CV): Detailed CV outlining academic and professional experiences.
   • Motivation Letter: A letter explaining your interest in the program and career aspirations.
   • Recommendation Letters: Two letters of recommendation, preferably from academic or professional referees.

   Note: If your documents are in a language other than English, Finnish, or Swedish, official translations are required.

3. Application Fee: Check the Studyinfo portal for any applicable application fees.

Admission Requirements:

• Academic Qualifications: A bachelor's degree from a recognized institution, corresponding to at least three years of full-time academic studies.

• Language Proficiency: Proficiency in English, demonstrated through standardized tests such as TOEFL iBT, IELTS Academic, or PTE Academic. Specific score requirements and exemptions are detailed on the program's official page.

Selection Process:

Applicants are selected based on their academic qualifications, language proficiency, and the quality of their application documents. The results will be announced by May 28.

Further Information:

For detailed information on the application process, admission requirements, and deadlines, please visit the official program page.