Program Overview
The Marketing Management at University of Tasmania is a Master programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: AUD 32,500 (Tuition (Year)) — International students
- Location: Hobart, Australia
Career Opportunities
Graduates of the Marketing Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- BMA605Business to Business Marketing
- BMA606Professional Services Marketing
- BMA607Marketing Supply-Chain Strategy
- BMA608New Product and Service Development
- BMA609Sales Management and Personal Selling
- BMA610Digital and Direct Marketing Strategy
- BMA611Market Research and Decision-Making
- BMA708Marketing Analytics and Metrics
- BMA709Strategic Marketing Management
- BMA710Strategic Brand Marketing
- Choose 2 of the units below as electives:
- BFA526Financial Reporting & Analysis
- BFA603International Trade Regulation and Practice
- BMA505Destination Management
- BMA703Entrepreneurship
- BMA734International Business Management
- BMA735Management Ethics
- BMA798Research Project
- BMA506Foundations of Marketing
- BMA604Consumer Decision-Making
Admission Requirements
Academic Requirements
For admission to this course you need to have completed a related undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 32,500 (Tuition (Year)) — International students
Tuition fees: AUD 32,500 (Tuition (Year)) — International students
IELTS requirement: 6
Financial Aid & Scholarships
Contact University of Tasmania directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Tasmania
University of Tasmania
Tasmania, Australia
The University of Tasmania (UTAS) is a public research university, primarily located in Tasmania, Australia. Founded in 1890, it is Australia's fourth oldest university. Christ College, one of the...
University Profile- Language English
- Duration 18 months
