Program Overview
The Business Administration (Marketing - Master's) at University of Florida is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Business Administration (Marketing - Master's) programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: USD 691 (Tuition (Credit)) — International students; USD 449 (Tuition (Credit)) — National students
- Location: Gainesville, United States, United States
Career Opportunities
Graduates of the Business Administration (Marketing - Master's) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- [\'Problems and Methods in Marketing Management\', \'International Marketing\', \'International Marketing\', \'Marketing Channel Management\', \'The Art and Science of Pricing\', \'Strategy and Tactics of Pricing\', \'Building and Managing Brand Equity\', \'Business-to-Business Marketing\', \'Customer Analysis\', \'Marketing Research for Managerial Decision Making\', \'Marketing Research for Managerial Decision Making\', \'Web-Based Marketing\', \'Introduction to Electronic Commerce\', \'Advanced Marketing Management (MBA)\', \'Advanced Marketing Management\', \'Product Development and Management\', \'Marketing of Science and Technology\', \'Marketing of Science and Technology\', \'Consumer-Centered Product Design\', \'Customer Relationship Management\', \'Customer Relationship Management\', \'Individual Work\', \'Supervised Research\', \'Special Topics in Marketing\', \'Supervised Teaching\', \'International Studies in Marketing\', "Research for Master\'s Thesis", \'Project in Lieu of Thesis\', \'Perspectives on Consumer Behavior\', \'Consumer Preference Formation and Change\', \'Consumer Information Processing and Decision Making\', \'Judgment and Decision Making\', \'Design of Marketing Research\', \'Multivariate Statistical Methods in Marketing\', \'Research Methods in Marketing\', \'Marketing Decision Models\', \'Marketing Literature\', \'Advanced Research\', \'Research for Doctoral Dissertation\']
Admission Requirements
Academic Requirements
You need the following GMAT score:
The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme
These are the minimum requirements for admission into UF graduate programs:
- A recognized baccalaureate, graduate or professional degree from a regionally accredited U.S. institution or a comparable degree from an international institution.
- For applicants with a bachelor\'s degree only, a minimum grade point average of B (3.0), calculated from all grades and credits after the semester in which the applicant reached 60 semester hours or 90 quarter hours.
- Graduate Record Examination (GRE) scores that are acceptable to the applicant\'s intended academic unit or, for select programs, at least 465 on the Graduate Management Admission Test (GMAT). These scores are used in the context of a holistic credential review process.
- Satisfactory conduct record
- Proof of medical immunization
- If you have already attended the UF Graduate School but not enrolled for two or more consecutive terms, which includes summer sessions, you must apply for\xc2\xa0readmission\xc2\xa0whether to the same or a different graduate program.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 691 (Tuition (Credit)) — International students; USD 449 (Tuition (Credit)) — National students
Tuition fees: USD 691 (Tuition (Credit)) — International students; USD 449 (Tuition (Credit)) — National students
IELTS requirement: 6
Financial Aid & Scholarships
Contact University of Florida directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Florida
University of Florida
Gainesville, United States
University of Florida is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Language English
- Duration 24 months
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