Program Overview
The Digital Marketing with Advanced Practice at Northumbria University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing with Advanced Practice programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 4,500 (Tuition (Year)) — National students
- Location: London, United Kingdom
Career Opportunities
Graduates of the Digital Marketing with Advanced Practice programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Students will gain an appreciation of digital marketing strategy, understanding consumer behaviour cross multiple channels, devising campaigns and developing an appreciation of monitoring and measuring this activity. They will also undertake modules designed to enhance your analytical skills and softer skills such as leadership, cultural and emotional intelligence.
- For those who opt for the Advanced Practice pathway, the course will extend into a second year involving either a study semester at one of our partner institutions in Europe or an applied management investigation exploring digital marketing in the context of a real organisation.
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
International/English Language RequirementsInternational applicants are required to have one of the following English language qualifications with grades as shown below.
- A British Council International English Language Testing System (IELTS) score of 6.5 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
- Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 4,500 (Tuition (Year)) — National students
Tuition fees: GBP 4,500 (Tuition (Year)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Northumbria University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Northumbria University
Northumbria University
Newcastle upon Tyne, United Kingdom
The University of Northumbria at Newcastle, which operates as Northumbria University, is a public research university located in Newcastle upon Tyne, North East of England. It has been a...
University Profile- Start Date Postgraduate 2025
- Language English
- Duration 24 months