Program Overview
The Marketing Management (MIM) at ESIC Business & Marketing School is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management (MIM) programme are well-prepared for careers in academia, industry, government, and the private sector across China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 19,500 (Tuition (Full programme)) — International students; EUR 19,500 (Tuition (Full programme)) — National students
- Location: Madrid, China
Career Opportunities
Graduates of the Marketing Management (MIM) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Academic Plan
The master’s program combines updated courses with a Master’s Final Project (TFM), which you will develop throughout the entire program. Each subject addresses key topics with a practical approach: workshops, digital projects, and the application of tools and strategies in real-world environments.
TRASFORMATIVE LEARNING METHODOLOGY:
A student-centered model that enhances your personal and professional development through:
- Practical application of real business challenges
- Soft skills development
- Expert faculty guidance
- A diverse and international community
- Access to all ESIC resources
- It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project — all designed to progressively put learning into practice.
This module offers an in-depth look at the strategic planning and ethical frameworks essential for responsible business management. It examines the impact of digital technology on corporate operations and stresses the importance of financial knowledge for managerial decision-making within the evolving landscape of modern business.
- Business strategy
- Business ethics & sustainability
- Digital Transformation
- Finance for Management
The module delves into understanding market dynamics, fostering creativity for innovative solutions, crafting strategic marketing approaches, and developing strong brand identities. It equips students with the tools to analyze consumer behavior, encourages novel thinking, aligns marketing with business goals, and focuses on building memorable brands.
- Market Research
- Innovation
- Strategic Marketing
- Branding
The module enhances analytical and reflective skills, leadership communication, persuasive negotiation abilities, and the art of impactful storytelling and presentations. It aims to develop sharp reasoning, effective leadership dialogue, strategic deal-making, and compelling narrative delivery.
Admission Requirements
Academic Requirements
As places on the programme are limited, candidates are encouraged to submit their application packages early in the academic year, ideally 6 to 9 months before the start of the programme. The admission process is rigorous and only complete applications areassessed.
The complete application package should be sent to ESIC in order to start the admission process.
Along with this form applicants need to submit:
- Copy of the passport,
- Two passport-sized photos,
- CV,
- A degree transcript giving final degree result and breakdown of individual subjects and grades (inEnglish or Spanish).
Copies should be authenticated/notarised,
- GMAT scores. Applicants not in possession of GMAT scores will be invited to take a skills and knowledge examination developed by ESIC,
- Proof of command of the English language, mainly IELTS or TOEFL IBT results (minimum 6.5 and 95 respectively).
Applicants not in possession of any of these proofs can do a language test at ESIC (please arrange this with the admissions office), and
- Two reference letters. These letters are expected to make explicit references to the applicant\xc2\x92s potential to develop a professional career in business and to pursue Master\xc2\x92s level studies.The key criteria are past professional and academic performance, suitability for the programme, and referee statements
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 19,500 (Tuition (Full programme)) — International students; EUR 19,500 (Tuition (Full programme)) — National students
Tuition fees: EUR 19,500 (Tuition (Full programme)) — International students; EUR 19,500 (Tuition (Full programme)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact ESIC Business & Marketing School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About ESIC Business & Marketing School
ESIC Business & Marketing School
Madrid, Spain
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2001-03-18
- Start Date 2018-09-01
- Language English
- Duration 12 months