Program Overview
The Marketing and Consumer Psychology at Hong Kong Shue Yan University is a MSc programme in Business & Management taught in English, Chinese (Mandarin) over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Consumer Psychology programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English, Chinese (Mandarin)
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: USD 10,540 (Tuition (Year)) — National students
- Location: Hong Kong, Hong Kong
Career Opportunities
Graduates of the Marketing and Consumer Psychology programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Psychology
- Marketing Communications and Brand Management
- Applications of Psychology to Marketing
- Global Marketing
- Marketing Analytics
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
Applicants for admission to the MSc in Marketing and Consumer Psychology Programme must :
- be in possession of a bachelors degree with first or second class honours in Business Administration or in related areas from a recognized local or overseas university OR an equivalent qualification from an institution recognized for this purpose by the University
- have at least 2 years work experience in marketing or business administration or a related area (for full time applicants: preferably with one year work experience).
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 10,540 (Tuition (Year)) — National students
Tuition fees: USD 10,540 (Tuition (Year)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Hong Kong Shue Yan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Hong Kong Shue Yan University
Hong Kong Shue Yan University
Hong Kong, China
Hong Kong Shue Yan University strives to nurture its students to becoming successful individuals, by combining professional and practical knowledge with societal needs that allow young graduates...
University Profile- Application Deadline Jul, 2027
- Start Date Aug, 2026
- Language English, Chinese (Mandarin)
- Duration 12 months
