Program Overview
The Marketing and Sales at IMC University of Applied Sciences is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Sales programme are well-prepared for careers in academia, industry, government, and the private sector across Austria and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: EUR 3,900 (Tuition (Year)) — International students; EUR 363 (Tuition (Year)) — EU/EEA students
- Location: Krems, Austria
Career Opportunities
Graduates of the Marketing and Sales programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Behaviour
- Market Intelligence and Marketing Metrics
- Individual and Group Negotiation
- Business Partner Analysis
- Integrated Marketing Communication I
- Public Relations
- Legal regulations for Marketing and Sales
- Marketing Planning and Budgeting
Admission Requirements
Academic Requirements
To qualify for admission to the Master programme Marketing and Sales, you must have obtained a Bachelor or university diploma in Business Administration or a related subject, or provide proof that they have completed a degree at a recognised Institution of Higher Education in Austria or abroad. Minimum number of ECTS credits required: 180
The academic board is responsible for checking compliance with the entry requirements on a case-by-case basis once the prospective students complete application file has been received.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 3,900 (Tuition (Year)) — International students; EUR 363 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 3,900 (Tuition (Year)) — International students; EUR 363 (Tuition (Year)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact IMC University of Applied Sciences directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About IMC University of Applied Sciences
IMC University of Applied Sciences
Krems, Austria
The IMC University of Applied Sciences Krems is a private Austrian university. Founded in 1994, IMC Krems has three campuses in Krems, Austria.
University Profile- Application Deadline Jun, 2027
- Start Date Sep, 2026
- Language English
- Duration 24 months
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