Program Overview
The Digital Marketing at National University of Ireland Galway is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Ireland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 13,250 (Tuition (Year)) — International students; EUR 6,755 (Tuition (Year)) — EU/EEA students
- Location: Galway, Ireland
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below.
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry.
Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in marketing, are expected to hold a Second Class Honours, Grade 1, or higher; a Second Class Honours, Grade 1, or higher in the Higher Diploma in Business Studies (Level 8).
Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1, or higher, may be interviewed to ascertain their suitability for entry and are required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 13,250 (Tuition (Year)) — International students; EUR 6,755 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 13,250 (Tuition (Year)) — International students; EUR 6,755 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact National University of Ireland Galway directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About National University of Ireland, Galway
National University of Ireland, Galway
Galway, Ireland
National University of Ireland, Galway is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their...
University Profile- Start Date September 2026
- Language English
- Duration 12 months