Program Overview
The Digital Marketing Strategy at Trinity College Dublin is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing Strategy programme are well-prepared for careers in academia, industry, government, and the private sector across Ireland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 17,500 (Tuition (Full programme)) — International students; EUR 13,500 (Tuition (Full programme)) — EU/EEA students
- Location: Dublin, Ireland
Career Opportunities
Graduates of the Digital Marketing Strategy programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Management
- Data Analytics and Marketing Research
- Science, Technologies & Markets
- Ethical Business
- Digital Marketing Communication
- Marketing in the Digital Context
- Digital Design & User Experience
- Digital Marketing Implementation
- Digital Business Models
- Research Methods
- Two Choices of Elective
- Dissertation
Admission Requirements
Academic Requirements
- A first or upper second-class honours degree, or equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation
- Two academic referees
- Work experience (optional)
- An IELTS or TOEFL Score: Non-native speakers will need an IELTS score of over 6.5, with no band below 6; or a TOEFL score of over IBT 90. If your primary degree was in English, you can ignore this requirement
- A GMAT score may be requested in certain cases
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 17,500 (Tuition (Full programme)) — International students; EUR 13,500 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 17,500 (Tuition (Full programme)) — International students; EUR 13,500 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Trinity College Dublin directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Trinity College Dublin
Trinity College Dublin
Dublin, Ireland
The College of the Holy and Undivided Trinity of Queen Elizabeth near Dublin, branded by the board as Trinity College, the University of Dublin, and officially incorporated as Trinity College...
University Profile- Application Deadline 2030-06-18
- Start Date 2018-09-01
- Language English
- Duration 12 months