Program Overview
The Marketing - Digital Engagement Strategy at Centennial College is a Postgraduate Certificate programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing - Digital Engagement Strategy programme are well-prepared for careers in academia, industry, government, and the private sector across Canada and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: CAD 13,283 (Tuition (Year)) — International students; CAD 4,512 (Tuition (Year)) — National students
- Location: Toronto, Canada
Career Opportunities
Graduates of the Marketing - Digital Engagement Strategy programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Employment and Career Preparedness
- Marketing in a Connected World
- Customer Segmentation and Journey Mapping
- Online Advertising and Programmatic Trading
- Search Engine and Performance Marketing
- Social Media Marketing
- Innovation and Change Management
- CRM Strategies
- Content Marketing Strategies
- Omni-channel retailing
- Content Creation and Curation
- Web and Conversion Analytics
- Capstone - Digital Engagement Strategy
Admission Requirements
Academic Requirements
- University degree or college advanced (three-year) diploma in a business related discipline (marketing, economics, etc.)
- We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
- A written assessment to evaluate their analytical/problem solving skills\xc2\xa0
Co-op Requirements
Requirements to qualify for the optional COOP program stream:
- Successful completion of all semester-one courses\xc2\xa0
- Resume\xc2\xa0
- Successful completion of the COOP admission assessment\xc2\xa0
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
CAD 13,283 (Tuition (Year)) — International students; CAD 4,512 (Tuition (Year)) — National students
Tuition fees: CAD 13,283 (Tuition (Year)) — International students; CAD 4,512 (Tuition (Year)) — National students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Centennial College directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Centennial College
Centennial College
Toronto, Canada
Located in Toronto, it is Ontario's first public college, founded in 1966. Offers more than 400 diploma, degree, certificate, graduate certificate, and apprenticeship programs. Known for programs...
University Profile- Application Deadline Sep, 2026
- Start Date Sep, 2026
- Language English
- Duration 12 months
