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Program Overview
The Global Marketing at York St. John University is a MA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Global Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: GBP 10,000 (Tuition (Year)) — International students; GBP 5,700 (Tuition (Year)) — EU/EEA students
- Location: York, United Kingdom
Career Opportunities
Graduates of the Global Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
How you will study
You can study this postgraduate course full time or part time. This allows you to fit your studies around other commitments.
If you choose to study full time the course will take 1 year to complete, or 2 if you choose a year in industry. You will study:
- 5 compulsory modules, including a final Capstone Project module
If you choose to study part time the course will take 2 years to complete and the modules will be split across both years.
This course will be taught in patterns of three weekends per module. This will result in studying four modules per semester, allowing you to focus on a single topic for each three week period.
You can find out which modules are available in each term in the Course Specifications.
Modules
Credits: 30
Compulsory module
On this module you will gain an overview of global business strategy, including contemporary global economics, business issues and uncertainties and the challenges they pose for managers. Using recent research, case studies and observations on real world events, you will use data to consider the impact on both the internal and external business environment.
By enhancing your critical awareness of the major contemporary global business issues and debates, you will learn how these impact strategies in ways that both enable and constrain managers working across international contexts. By doing so, you will develop as an independent critical thinker and business professional.
Credits: 30
Compulsory module
To offer a comprehensive and holistic account of contemporary business ethics and sustainability, theoretical perspectives will be underpinned in this module. You will explore evidence-informed case studies sourced from a range of international perspectives.
You will weigh evidence, assess risk and utilise data to examine how wealth is generated. Looking at how economies develop unevenly and how economic futures are modelled to manage sustainability, business ethics and integrity.
Credits: 30
Compulsory module
Digital technology has revolutionised marketing. On this module, you will extend your understanding of digital and interactive marketing tools. This will help you to understand, assess and develop digital marketing strategies and tactics. You will discover more about:
- Social media marketing
- Search engine marketing
- Artificial intelligence-powered marketing
- Display and search advertising
- Website marketing
Credits: 30
Compulsory module
Communication tools such as advertising, sales promotion, public relations and sponsorship are critical to building brand awareness, shaping customer perceptions of a brand and driving customer behaviour. You will learn the importance of these forms of communication in bra
Admission Requirements
Academic Requirements
Candidates for entry to the MA programme must normally possess:
I. UK/EU students will be able to enter the programme directly in accordance with University entry requirements for MA programmes (a first degree achieved at Class 2:2 or above from an approved University or Institution, in a relevant or related subject which provides grounding in marketing) or possess an equivalent professional qualification.
II. In addition to the qualifications above (I.), Non UK/EU Students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in the writing skill, or equivalents acceptable to the University.
Tuition & Financial Information
Tuition Fee
GBP 10,000 (Tuition (Year)) — International students; GBP 5,700 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 10,000 (Tuition (Year)) — International students; GBP 5,700 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact York St. John University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About York St. John University
York St. John University
York, United Kingdom
York St John University is a modern, student-focused institution located in the historic city of York, United Kingdom. With origins dating back to 1841, the university has evolved into a vibrant...
University Profile- Start Date September 2026
- Language English
- Duration 12 months