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Degree MA
Duration 24 months
Delivery On-campus
Location Rome, Italy
Language English

Program Overview

The Marketing at LUISS University is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumer Behavior
  2. Behavioral Economics & Consumption Theories
  3. Legal Issues in Marketing
  4. Research Methodology for Marketing
  5. Product & Brand Management
  6. Organizational Issues in Marketing and Sales
  7. Marketing plan & Markstrat simulation
  8. 2 Elective courses
  9. Second mandatory language
  10. Ethics, Responsibility, Sustainability Laboratory\nInternship (or project work)
  11. Final work
  12. Marketing Metrics
  13. Statistics for Marketing
  14. Customer Intelligence & Big Data
  15. Marketing communication and New Media
  16. Web Analytics and\nMarketing
  17. Retail and Service\nExperience Marketing

Admission Requirements

Academic Requirements

  • a certificate\xc2\xa0authenticating the results of the\xc2\xa0GMAT (Graduate Management Admission Test)\xc2\xa0or the GRE (Graduate Record Examination)\xc2\xa0in each of the three sections \xc2\x96 for information in these tests please consult\xc2\xa0\xc2\xa0GMAT site\xc2\xa0or the\xc2\xa0GRE site:
    • Verbal
    • Quantitative (only for courses in Management, Finance and Economics)
    • Analytical Writing
  • a certificate showing registration at a university and listing the exams taken,\xc2\xa0in case of\xc2\xa0 admission to betranslated into Italian and certified by the local Italian consulate or embassy
  • the certificate verifying that the candidate has passed the\xc2\xa0academic qualification test,\xc2\xa0only if requested in order to access local universities
  • a curriculum vitae
  • a motivation letter
  • a reference letter

Tuition & Financial Information

Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.

Application Deadline

Please contact the university for application deadline information.

About LUISS University

LUISS University logo

LUISS University

Rome, Italy

Luiss University is a private university located in Rome, Italy, founded in 1974 by Umberto Agnelli.

University Profile
Application Information
  • Language English
  • Duration 24 months
Apply Now
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