Program Overview
The Marketing at LUISS University is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer Behavior
- Behavioral Economics & Consumption Theories
- Legal Issues in Marketing
- Research Methodology for Marketing
- Product & Brand Management
- Organizational Issues in Marketing and Sales
- Marketing plan & Markstrat simulation
- 2 Elective courses
- Second mandatory language
- Ethics, Responsibility, Sustainability Laboratory\nInternship (or project work)
- Final work
- Marketing Metrics
- Statistics for Marketing
- Customer Intelligence & Big Data
- Marketing communication and New Media
- Web Analytics and\nMarketing
- Retail and Service\nExperience Marketing
Admission Requirements
Academic Requirements
- a certificate authenticating the results of the GMAT (Graduate Management Admission Test) or the GRE (Graduate Record Examination) in each of the three sections for information in these tests please consult GMAT site or the GRE site:
- Verbal
- Quantitative (only for courses in Management, Finance and Economics)
- Analytical Writing
- a certificate showing registration at a university and listing the exams taken, in case of admission to betranslated into Italian and certified by the local Italian consulate or embassy
- the certificate verifying that the candidate has passed the academic qualification test, only if requested in order to access local universities
- a curriculum vitae
- a motivation letter
- a reference letter
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
Please contact the university for application deadline information.
About Luiss University
Luiss University
Rome, Italy
Luiss University(Italian:Libera Università Internazionale degli Studi Sociali Guido Carli,lit.'Guido Carli Free International University of Social Studies') is aprivate universitylocated inRome,...
University Profile- Language English
- Duration 24 months
