Program Overview
The EMMS - Marketing and Sales at SDA Bocconi School of Management is a Master programme in Business & Management over 14 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the EMMS - Marketing and Sales programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 14 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 36,000 (Tuition (Full programme)) — International students; EUR 36,000 (Tuition (Full programme)) — EU/EEA students
- Location: Milano, Italy
Career Opportunities
Graduates of the EMMS - Marketing and Sales programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Management
- Channel Management
- F2F Workshop: Anthropology of consumption: A cultural approach
- Marketing Research
- Brand Management
- Going to the Market
- Price Strategy and Management
- Sales Management 1
- Strategic Marketing
- Finance for Marketing & Sales
- F2F Workshop: Leading and Managing People
- F2F Workshop: Digital Enablers
- CRM and Business Intelligence
- Sales Management 2
- F2F Workshop: Negotiation Skills
- Big Data Analysis
- International Marketing Management
- Marketing Creativity and Innovation
- Digital Business and Communication
- F2F Workshop: Communication Skills
- Business project presentation
- Graduation Ceremony
Admission Requirements
Academic Requirements
- University Degree in any discipline
- Minimum 4 years of work experience (not necessarily in Marketing or Sales)
- Be at least 27 years old
- Fluency in English. Candidates whose mother tongue is not English are required to submit a\xc2\xa0TOEFL,\xc2\xa0IELTS,\xc2\xa0PTE\xc2\xa0or\xc2\xa0CPE\xc2\xa0result
Documents:
- CV and passport size picture
- Degree Certificate
- Proficiency in English
- One letter of reference
- Interview
- Copy of ID or passport
- Application fee
Tuition & Financial Information
Tuition Fee
EUR 36,000 (Tuition (Full programme)) — International students; EUR 36,000 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 36,000 (Tuition (Full programme)) — International students; EUR 36,000 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact SDA Bocconi School of Management directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About SDA Bocconi School of Management
SDA Bocconi School of Management
Milan, Italy
SDA Bocconi School of Management was founded in 1971 and is the graduate business school of Bocconi University in Milan and Rome, Italy. It is triple accredited by the AACSB, EQUIS, and the AMBA....
University Profile- Application Deadline 2001-12-18
- Language English
- Duration 14 months