Program Overview
The Marketing at Istanbul Bilgi University is a MA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Turkey and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: USD 8,111 (Tuition (Year)) — International students; USD 8,111 (Tuition (Year)) — National students
- Location: Istanbul, Turkey
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Quantitative Methods in Marketing Research
- Theory of Consumer Behaviour
- Strategic Marketing Management
- Globalization and Business Strategy
- Innovation Management
- Marketing Seminar
- Theory of Marketing
- Statistical Methods in Research
- Integrated Marketing Communication
- Sales Management
- Brand Equity Management
- Qualitative Marketing Research
- Industrial Marketing
Admission Requirements
Academic Requirements
You need the following GMAT score:
The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme
- Online Application Form
- B?LET (B?LG? English Test) >= 70
- A 4-year undergraduate degree or equivalent
- Official Transcript
- ALES or/and GMAT or/and GRE score ((Required only for the program with thesis)
- - ALES (equal weight) >= 55 or GMAT >= 450 or GRE (quantitative) >= 610 (old system) >=149 (new system)
- Proof of English proficiency
- -TOEFL IBT >= 94 or \xc2\xa0YDS / \xc3\x9cDS / KPDS \xc2\xa0>= 75
- Two Letters of Recommendation
- Resume or CV
Tuition & Financial Information
Tuition Fee
USD 8,111 (Tuition (Year)) — International students; USD 8,111 (Tuition (Year)) — National students
Tuition fees: USD 8,111 (Tuition (Year)) — International students; USD 8,111 (Tuition (Year)) — National students
Financial Aid & Scholarships
Contact Istanbul Bilgi University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Istanbul Bilgi University
Istanbul Bilgi University
İstanbul, Turkey
Istanbul Bilgi University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Start Date 2017-09-26
- Language English
- Duration 24 months