Program Overview
The Marketing Management at Vlerick Business School is a Master programme in Business & Management over 10 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Belgium and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 10 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 14,500 (Tuition (Year)) — International students; EUR 14,500 (Tuition (Year)) — EU/EEA students
- Location: Gent, Belgium
Career Opportunities
Graduates of the Marketing Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Intro to Economics
- Finance for Marketers
- Presentation & Writing Skills
- Statistics for Marketers
- Creative Computer Skills
- Marketing Strategy
- B2B Marketing Business Game
- Understanding Consumer Minds
- Big Data Driven Marketing
- Market Research Fundamentals
- Applied Analytics in Marketing
- Corporate Sustainability & Responsibility
- Entrepreneurship
- Digital Marketing & Brand Management
- Product Management
- Pricing Strategy
- Business Development & Sales
- Retail Management & Omni-Channel
- Trade Marketing
- Services Marketing
- B2B Marketing Strategy
- Professional Management Skills
- Career Skills
- Negotiation skills
Admission Requirements
Academic Requirements
You need the following GMAT score:
The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme
Degree requirements
All candidates for our Master programmes should fulfill one of the below requirements:- a university (academic) degree of at least 4 years of study from an institution that is recognized by the relevant authorities.
- a 3-year academic degree and at least one year of full-time work experience
- a 3-year academic degree and an additional 1-year degree (minimum 60 ECTS credits).
- a 4-year professional degree and a GMAT (minimum result 600). Examples are degrees from Universities of Applied Sciences, e.g. HBO in The Netherlands or Fachhochschule in Germany.
Admissions Test
We organise the VBAT on a monthly basis on our campuses in Belgium and also in a number of other countries. The location of the VBAT has no link with the location of your Masters programme. You can apply for all Masters on any location.
When you apply through the VBAT youll take an analytical test and a face-to-face interview on the same day.
The analytical test is a computer based, multiple choice test. It assesses whether you can quickly read and interpret business data. Itll take you 20 minutes.
If you take the VBAT abroad, you will be invited to a Skype interview.English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 14,500 (Tuition (Year)) — International students; EUR 14,500 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 14,500 (Tuition (Year)) — International students; EUR 14,500 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Vlerick Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Vlerick Business School
Vlerick Business School
Ghent, Belgium
A place where entrepreneurial dreams are born and game-changing ideas become reality
University Profile- Language English
- Duration 10 months
