Program Overview
The Marketing at University of Massachusetts Amherst is a MBA programme in Business & Management, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 8
- Tuition: USD 750 (Tuition (Module)) — International students; USD 750 (Tuition (Module)) — National students
- Location: Amherst Center, United States, United States
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Advanced Negotiations for Managers
- Business Intelligence and Analytics
- Customer Relationship Management
- Digital Business Models: Creating Transformative Online Business Ideas
- Excel for Business Leaders
- Information Privacy in the Marketplace Leadership & Beyond
- Negotiations Theory & Practice
- Project Management Rethinking Ecommerce: Intro to Digital Business Strategy
- Sales Promotion Services
- Marketing Management
- Social Media Strategy
- Web Analytics & SEO
Admission Requirements
Academic Requirements
- Completed application
- Personal statement
- Official GMAT score report (unless you are an Isenberg BBA graduate or certified CPA)
- An official copy of transcripts from all colleges and universities attended
- Resume and two letters of recommendation
English Proficiency: IELTS 8 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 750 (Tuition (Module)) — International students; USD 750 (Tuition (Module)) — National students
Tuition fees: USD 750 (Tuition (Module)) — International students; USD 750 (Tuition (Module)) — National students
IELTS requirement: 8
Financial Aid & Scholarships
Contact University of Massachusetts Amherst directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Massachusetts Amherst
University of Massachusetts Amherst
United States
The University of Massachusetts Amherst is a public land-grant research university in Amherst, Massachusetts, United States. It is the flagship campus of the University of Massachusetts system and...
University Profile- Language English